Recently, a world record was set in Mexico City. Nearly 40,000 people gathered in the city’s huge central plaza to lock lips in the name of peace this past Valentine’s Day. At first, it had been an act organized in response to the rising drug violence in Mexico that claimed over 6000 lives last year - although the tipping point may have been when the local mayor tried to ban kissing in the public square.

Whatever way you slice it - there were reasons abound propelling this record to fall. And fall it did. Previously, the record had been set in Britain when 32,648 kissed simultaneously in a seaside town West of London.

Two Saturdays from now - Toronto will have the same kind of opportunity. Pay It Backward Toronto isn’t about driving coffee sales and believe it or not, it isn’t just about world records. It’s about being kind. What I’m looking forward to the most, are the hundreds of moments where one person will turn to the next and say “May I get this for you?”