‘Seconds’ anyone?

Apparently we served up a pretty nice Pay It Backward Day. Ah yes, it’s a beautiful thing… as it seems we successfully whet the appetite of Torontonian Do-Gooders with our record-breaking pibTO this past April 4th. Ever since we broke the world record for coffee acts of kindness at a local Second Cup café and donated 100% of the proceeds to SickKids Hospital, the community’s demand for more ‘good’ events has been exponential.

Whether it’s via tweets, blog posts, or the ever-so-traditional email, we have heard your cry for another opportunity to do some good in your ‘hood’. And so, this September 30th, we present you with Pay It Backward Day 2.0! Bring your party hats, because it’s going to be a good time!

Alongside our amazing sponsors, Second Cup and Silk Soy Beverage, we invite Do Gooders across Ontario to join us on Sept. 30th at any participating Second Cup location to “pay it backward” by buying the order for the person behind them in line. Every time this happens, our sponsors will donate $5* to SickKids Foundation! We’re shooting for the stars here - hoping to inspire 2,000 acts of “coffee kindness” in order to raise $10,000 for SickKids Foundation in a single day!

So, the moral of the story? Help us make a BIG impact for SickKids through small acts of kindness by visiting a participating Second Cup on September 30th and offering to ‘pay it backward.’

Be on the lookout for the launch of www.dailychallenge.org/pib, where you’ll be able to find out more information about the initiative and JOIN THE MOVEMENT!

*Up to a maximum of $5000 per sponsor