As of today, the Pay It Backward Day promotions are in FULL effect - and we couldn’t be more excited!!! With the help of our amazing sponsors, The Second Cup Ltd and Silk Soy Beverage, plus a host of other media and donation sponsors, we are well on our way to blowing April 4th’s pibTO out of the water.

First of all, starting today, 170+ Second Cup cafes across Ontario are decked out in full-out Pay It Backward Day decor. From posters, to buttons, to challenge cards by the register, Pay It Backward Day is written all over the place! Silk Soy Beverage is doing their part to help us raise awareness, too - as of today, they have developed their own site devoted to this do-gooding intiative. Stop on by and learn more about the vital role that Silk is playing in the Pay It Backward Day movement!

Speaking of websites…you may have noticed that we have launched our own new, upgraded site - but if not, you’ve gotta check it out, stat!  Thanks to our glorious creative team at Jet Cooper and the dedication to excellence of our lead developer @darcy_clarke the site looks amazing and is full of tons of useful information - including maps of participating Second Cup locations, contest  and event information, and much more!

Yep, the Pay It Backward Day ball is officially rolling. If you haven’t stopped by to “Join the Movement” on our new site, I highly suggest you do so! And, in the mean time, keep your eyes peeled for more PIB Day paraphenalia floating about the city. We’ve got lots of tricks up our sleeves - so be sure to check back in with us to learn the latest Pay It Backward Day shenanigans…

Ta ta for now!