Pay It Backward Day is On! (like Donkey Kong)

Posted by Andrew Peek on April 4th, 2009

explosionIf you’ve been following the Pay It Backward buzz… well… all systems are GO!

The weather looks just fine (sunny skies) for this afternoon (at 1pm we crash the gates) and the festivities kick off at noon. We’ve also added some more fun to the day by inviting the Toronto Raptors Dance Pak who will be out to give us some encouragement (i.e. if they can wear uniforms at 8 degrees, we should probably stay quiet :P).

WHAT’S EVEN BETTER….

Late last night, Second Cup agreed to match the charitable donation of our Queen St. & John St. franchise owner, Benny! Now, instead of 50% of proceeds going to SickKids - all 100% do! And if you can’t make it out to the event, but are wondering how you can help from home… donations of any amount can be made here.

Thanks to the Globe & Mail, Breakfast Television & Rogers for all the media props in the last couple of days. For everyone getting the Pay It Backward message today for the very first time - everything you need to know is coming up in 3… 2… 1….

To recap all the need-to-knows…

What: A record-breaking day for good deeds (more than 490 “pay it backward” coffee buys).
When: April 4th @ 1 p.m. (the festivities will kickoff at noon and we will be storming the gates at 1 p.m. sharp).
Where: Second Cup at the corner of Queen St. & John St. in Toronto (beside MuchMusic). View Larger Map
How: Add your name here to confirm your attendance and get the latest news on “pibTO” as it comes available.
Why: Because doing some good feels pretty freakin’… well… GOOD!

3 Comments
  • Tiffany
    April 4th, 2009 at 6:53 am

    Can’t wait to order my extra large sugar free vanilla bean soy milk latte and make some history!

  • Satish
    April 4th, 2009 at 7:03 am

    There’s nobody better than Toronto to make this happen and I’m super pumped!

    I’m going to try and complete as many Daily Challenges today as possible!

  • ash
    April 6th, 2009 at 9:28 pm

    I truly enjoyed the experience and the countless interactions. This event really sold itself, people just need to become aware of the facts and benefits. I think the next step is to come up with the next major event or social cause that we can organize and allow all the do gooders to vote on which idea they would like to implement. So far i have heard some really good ideas, so if you got one share it.

Leave a Reply