Pay It Backward Day Toronto - World Records Are Meant to Fall
Posted by Andrew Peek on March 10th, 2009
It’s true. Records are set so that we might aspire to do better. So that we have a threshold worth crossing. To inspire us to do a little more, be a little greater, and etch our legacy a little deeper into history.
At Daily Challenge we understand that we’re lucky. We have a network of people within earshot - all of whom have something propelling them to do such things as break a world record. So that’s just what we’re going to do!
It’s official now. On April 4th at 1 p.m. sharp, the single longest “pay it backward” coffee line will begin at Second Cup on Queen and John Streets in Toronto. If you’re wondering “what in the heck is a ‘pay it backward’ coffee line?” then you may want to check out the first daily challenge we ever released.
Partners & Sponsors
We’re also pleased to announce that the Second Cup franchise, where we’ll be hosting the event, will be donating 50% of all proceeds to the SickKids Foundation! We couldn’t be happier to have found a business willing to match the compassion of our “Do Gooder” network, and to have the beneficiary be a local charity. We’re also excited to have the Freestyle Soccer team on board and will keep you posted as more day-of entertainment rolls in (stay tuned to our events page).
Back to the record for a moment. Our team of dedicated researchers (i.e. the google) has discovered a world record of 490 “pay it backward” coffee buys. Please make sure you come out and help put Toronto in the books for good (I love puns!). You can confirm your attendance through our Facebook event and get the latest news on our event page.
To recap all the need-to-knows…
What: A record-breaking day for good deeds (more than 500 “pay it backward” coffee buys).
When: April 4th @ 1 p.m. (the festivities will kickoff at noon and we will be storming the gates at 1 p.m. sharp).
Where: Second Cup at the corner of Queen St. & John St. in Toronto (beside MuchMusic). View Larger Map
How: Add your name here to confirm your attendance and get the latest news on “pibTO” as it comes available.
Why: Because doing some good feels pretty freakin’… well… GOOD!
Jon Lim
March 10th, 2009 at 2:45 pmGreat event! Looking forward to helping out any way that I can, and the first step was blasting out invitations to my entire friends list on Facebook!
Darius Bashar
March 10th, 2009 at 10:15 pmJon Lim you are my hero. I tell Verne all the time he should hang out with you more often.
Dee
March 13th, 2009 at 12:59 amCafe au lait anyone? Who’s up for a cup o’ joe? Maybe a cuppa cappacino?
Standby for APRIL 4th at 1PM ~ Come stand in line my “caffeine fiends” and friends!!
Let’s be FIRST to break that HOT COFFEE Record at the Second Cup ~ in Toronto the GOOD!!!!!
The “Pay It Backward” Record to Beat - 490 Acts of Kindness | Do Gooder Daily
March 31st, 2009 at 8:39 am[...] said it best in the introductory post, “Records are set so that someone might one day aspire to beat [...]
World Records & Local Causes | Do Gooder Daily
March 31st, 2009 at 9:15 pm[...] is proud to have SickKids participate as the benefiting charity of over 500 backward-coffee-buys. As we’ve mentioned on this blog, 50% of all proceeds from Pay It Backward will be going to The Hospital for Sick [...]
Ernesta Rossi
April 2nd, 2009 at 8:15 pmGood luck with pibTO — sharing it on facebook and linkedIn contacts for you!!
Pay It Backward Day Video | Do Gooder Daily
April 14th, 2009 at 7:59 am[...] We know you guys loved the last pibTO video so here is a slightly shorter, but equally as fun video that our great friend Jon Lim has graciously prepared for us. This video shows Jon’s perspective of our April 04th world record breaking event. [...]
Lessons Learned at #mesh09 | blogcampaigning
April 16th, 2009 at 8:06 am[...] employed this new model of giving back by supporting initiatives such as Twestival, HoHoTo and PIBTO. Lesson 6: Geeks (myself included) know how to throw down and party up. The post conference events [...]
Michele
November 9th, 2009 at 3:53 pmthanks for the great post. Best regards
MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » Daily Challenge: Profile of a social entrepreneur
April 7th, 2010 at 8:30 am[...] Challenge is brought to us by the folks who operate “pay it backward day“. It involves the selfless act of purchasing a drink for the person behind you in line, [...]