Pay It Backward Day Toronto - World Records Are Meant to Fall
Posted by Andrew Peek on March 10th, 2009
It’s true. Records are set so that we might aspire to do better. So that we have a threshold worth crossing. To inspire us to do a little more, be a little greater, and etch our legacy a little deeper into history.
At Daily Challenge we understand that we’re lucky. We have a network of people within earshot - all of whom have something propelling them to do such things as break a world record. So that’s just what we’re going to do!
It’s official now. On April 4th at 1 p.m. sharp, the single longest “pay it backward” coffee line will begin at Second Cup on Queen and John Streets in Toronto. If you’re wondering “what in the heck is a ‘pay it backward’ coffee line?” then you may want to check out the first daily challenge we ever released.
Partners & Sponsors
We’re also pleased to announce that the Second Cup franchise, where we’ll be hosting the event, will be donating 50% of all proceeds to the SickKids Foundation! We couldn’t be happier to have found a business willing to match the compassion of our “Do Gooder” network, and to have the beneficiary be a local charity. We’re also excited to have the Freestyle Soccer team on board and will keep you posted as more day-of entertainment rolls in (stay tuned to our events page).
Back to the record for a moment. Our team of dedicated researchers (i.e. the google) has discovered a world record of 490 “pay it backward” coffee buys. Please make sure you come out and help put Toronto in the books for good (I love puns!). You can confirm your attendance through our Facebook event and get the latest news on our event page.
To recap all the need-to-knows…
What: A record-breaking day for good deeds (more than 500 “pay it backward” coffee buys).
When: April 4th @ 1 p.m. (the festivities will kickoff at noon and we will be storming the gates at 1 p.m. sharp).
Where: Second Cup at the corner of Queen St. & John St. in Toronto (beside MuchMusic). View Larger Map
How: Add your name here to confirm your attendance and get the latest news on “pibTO” as it comes available.
Why: Because doing some good feels pretty freakin’… well… GOOD!

We
If you caught the hit movie, 
We are completely head over heels ecstatic about this morning’s news: Deepak Chopra, best selling author and world renowned physician, has joined Daily Challenge and will be participating as a Celebrity Challenger in the near future.
Although the extreme challenges have been extra challenging, they’ve been (for the most part) a blast to undertake! We’ve been documenting them to: a) prove that they are possible to complete and b) provide a little entertainment for you, the community.
The holidays are fast approaching (actually, they’re already here!) and ask anyone, even Scrooge, and they’d tell you this is the season for doing good.
