For all of us social media junkies out there - it’s that time - the time for everything-you-could-ever-need-to-know-about Pay It Backward Day!

We’re quite sure that all y’all will snap away with cameras and tag whatever you please, but if you’d be kind enough to include “pibTO” among those tags, we’d be ever so grateful.

For the Twitterverse - you can follow @doonegood for real time updates and subscribe to the #pibTO feed to get all the good stuff in one spot.

For the social networkers among us (I suppose in 2009, we’re all just known as “people” by now), the event attendance and updates are being conducted on Facebook right about… here.

And for the very thorough… you can find the Daily Challenge Video Archives here and the Photo Gallery here.

If you have some additional places where you like to hide things, don’t hesitate to leave us a comment and a map to get there.

Cheers!

It’s true. Records are set so that we might aspire to do better. So that we have a threshold worth crossing. To inspire us to do a little more, be a little greater, and etch our legacy a little deeper into history.

At Daily Challenge we understand that we’re lucky. We have a network of people within earshot - all of whom have something propelling them to do such things as break a world record. So that’s just what we’re going to do!

It’s official now. On April 4th at 1 p.m. sharp, the single longest “pay it backward” coffee line will begin at Second Cup on Queen and John Streets in Toronto. If you’re wondering “what in the heck is a ‘pay it backward’ coffee line?” then you may want to check out the first daily challenge we ever released.

Partners & Sponsors

We’re also pleased to announce that the Second Cup franchise, where we’ll be hosting the event, will be donating 50% of all proceeds to the SickKids Foundation! We couldn’t be happier to have found a business willing to match the compassion of our “Do Gooder” network, and to have the beneficiary be a local charity. We’re also excited to have the Freestyle Soccer team on board and will keep you posted as more day-of entertainment rolls in (stay tuned to our events page).

Back to the record for a moment. Our team of dedicated researchers (i.e. the google) has discovered a world record of 490 “pay it backward” coffee buys. Please make sure you come out and help put Toronto in the books for good (I love puns!). You can confirm your attendance through our Facebook event and get the latest news on our event page.

To recap all the need-to-knows…

What: A record-breaking day for good deeds (more than 500 “pay it backward” coffee buys).
When: April 4th @ 1 p.m. (the festivities will kickoff at noon and we will be storming the gates at 1 p.m. sharp).
Where: Second Cup at the corner of Queen St. & John St. in Toronto (beside MuchMusic). View Larger Map
How: Add your name here to confirm your attendance and get the latest news on “pibTO” as it comes available.
Why: Because doing some good feels pretty freakin’… well… GOOD!

Using social media for social change has become a trend we hope never ends! Twestival is the latest fund-raising event leveraging the power of social networking as a means to Do Good. On Thursday, February 12th, people in over 175 cities who use the popular micro-blogging site, Twitter, will gather to raise money for charity: water.

“We’re thrilled that the Twitter community around the world is coming together to bring clean, safe drinking water to those in need by raising funds and awareness with an event on the scale of Twestival,”  says charity:water. “This is an amazing opportunity to bring the cause and its message to a global community.”

Organized by and for Twitter users, Twestival is an off-line charity event that looks to “Tweet. Meet. Give”. Major cities, including London, Paris, New York, San Francisco, Vancouver, Edinburgh, Frankfurt, Amsterdam, Beijing, Sydney, Melbourne and Lima are signed up and ready to go. At the time of this writing, Toronto Twestival 2009 is just one city out of more than 175 cities participating.

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