Over 20 200 People Paid It Backward In A Single Day!
Posted by Sammy Holt on October 31st, 2009Well well well, the numbers are finally in and it’s safe to say that Pay It Backward Day Happened again – in a very BIG way!
As most of you know, this past September 30th, Daily Challenge embarked on one of its most exciting adventures yet. Because our last Pay It Backward Day - all the way back in April (wow, time flies) - was so successful, we paired up with The Second Cup Ltd, Silk Soy Beverage Canada and our Donation Partner Ivanhoe Cambridge to put on a second (and extremely awesome) Pay It Backward Day event! The difference? WELL this time around, we took it across the entire province. Do Gooders were invited to visit any one of the Ontario’s 170+ participating Second Cup cafes and buy the order for the person behind them in line. The even cooler added bonus? Every time somebody Paid It Backward on September 30th, our sponsors agreed to donate $5* to SickKids Foundation!
As you can see, we were amped up to make this event a tremendous success! We had a goal of inspiring 3,000 acts of “coffee kindness” on this glorious day – and frankly, you guys blew it out of the water. The official count of generous Do Gooders who came out to Pay It Backward for SickKids totaled at a whopping 22,287! And what’s better – those 22,287 small acts of kindness benefited SickKids in a BIG way – raising $15,000 for SickKids Foundation in a single day!

A SUPER HUGE thank you goes to our amazing event sponsors, media partners, and donation sponsors for all of their generosity in helping bring Pay It Backward Day to life! And of course, a big shout out to our dedicated Pay It Backward Day committee members and incredible team of helpers on the big day. Finally, thanks to all who came out to make the Head Quraters location the massive celebration that it was, specifically: Team FLOW from FLOW 93.5, Julie Crochetiere, Leo Stakos from FishTV, Talia Russo, Freestyle Soccer, and Canadian Beat Boxer Champion Scott Jackson. Without any of you guys, this event would not have been what it was!
If you weren’t able to stop on by yourself, do not fret! Our fantabulous videographers Kenway and Jon Lim were at the event ALL day capturing the magic. Check out the excitement of Pay It Backward Day below:
GO PIB GO!
* Pay It Backward Day is brought to you by Daily Challenge. Second Cup and Silk Soy Beverage Canada are proud sponsors of Pay It Backward Day. These sponsors as well as our donation partner Ivanhoe Cambridge will be contributing a total of $5 every time a customer buys the person behind them their order for a maximum of $5000.00 Canadian per organization. All dollar contributions go to SickKids Foundation. This offer is available on September 30th, 2009 in participating Second Cup locations in Ontario. © 2009 WhiteWave Foods.



As you may know, the Second Cup cafe located at Queen St. and John St. in downtown Toronto has been deemed the 




