It’s true. Records are set so that we might aspire to do better. So that we have a threshold worth crossing. To inspire us to do a little more, be a little greater, and etch our legacy a little deeper into history.

At Daily Challenge we understand that we’re lucky. We have a network of people within earshot - all of whom have something propelling them to do such things as break a world record. So that’s just what we’re going to do!

It’s official now. On April 4th at 1 p.m. sharp, the single longest “pay it backward” coffee line will begin at Second Cup on Queen and John Streets in Toronto. If you’re wondering “what in the heck is a ‘pay it backward’ coffee line?” then you may want to check out the first daily challenge we ever released.

Partners & Sponsors

We’re also pleased to announce that the Second Cup franchise, where we’ll be hosting the event, will be donating 50% of all proceeds to the SickKids Foundation! We couldn’t be happier to have found a business willing to match the compassion of our “Do Gooder” network, and to have the beneficiary be a local charity. We’re also excited to have the Freestyle Soccer team on board and will keep you posted as more day-of entertainment rolls in (stay tuned to our events page).

Back to the record for a moment. Our team of dedicated researchers (i.e. the google) has discovered a world record of 490 “pay it backward” coffee buys. Please make sure you come out and help put Toronto in the books for good (I love puns!). You can confirm your attendance through our Facebook event and get the latest news on our event page.

To recap all the need-to-knows…

What: A record-breaking day for good deeds (more than 500 “pay it backward” coffee buys).
When: April 4th @ 1 p.m. (the festivities will kickoff at noon and we will be storming the gates at 1 p.m. sharp).
Where: Second Cup at the corner of Queen St. & John St. in Toronto (beside MuchMusic). View Larger Map
How: Add your name here to confirm your attendance and get the latest news on “pibTO” as it comes available.
Why: Because doing some good feels pretty freakin’… well… GOOD!

Did you know that over a billion (with a “B”) people all over the world go without access to clean and safe drinking water everyday.

Well up until recently neither did I.  Thanks to the folks at Twestival now I not only am more educated about this very important global issue, but also have specific actions I can take to do my part in finding a solution to this massive problem.

I first heard about Twestival from our Creative Director Verne who sent me a link and said it would be right up my alley. Shortly thereafter a friend of mine and fellow  Do Gooder Casie Stewart called me (actually I think it was that same day) and told me that Twestival was coming to Toronto and that Daily Challenge had to get involved because it represented everything we stood for.

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