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Updates

Want The Latest Scoop on Pay It Backward Day?

In the connective spirit of social media, we most definitely want to keep you in the know about the latest PIB happenings! As we approach the big day (ahem, September 30th), we will be sure to post any exciting PIB Day news and information right here for you. So please check in – often – and see what the latest buzz is for our coffee-loving entourage of Do-Gooders!

• "Over 20 200 People Paid It Backward In A Single Day!"

  Sammy Holt | Saturday, Oct 31, 2009 11:53 am EDT

• "How Can We Make Pay It Backward Day a GREEN Event?"

  Martin Rubio | Tuesday, Sep 29, 2009 5:05 pm EDT

• "Julie C Is In!"

  Sammy Holt | Tuesday, Sep 29, 2009 4:09 pm EDT

• "Freestyle Soccer…Back Again!"

  Afshin Mousavian | Tuesday, Sep 29, 2009 12:25 pm EDT

• "How To Save A Life: Step 1"

  Anonymous | Tuesday, Sep 29, 2009 10:57 am EDT

• "FLOW 93.5 is in Da House!"

  Sammy Holt | Tuesday, Sep 29, 2009 9:51 am EDT

• "Why the Dalai Lama is Wrong (and Why I Love This Community)"

  rlangdon | Tuesday, Sep 29, 2009 8:54 am EDT

• "Lucky Fives? Coffee Hero Cards Are Here!"

  Andrew Peek | Monday, Sep 28, 2009 2:34 pm EDT

• "“This ‘doing good’ thing is pretty simpleâ€�"

  Amedeo | Sunday, Sep 27, 2009 5:15 pm EDT

• "Why You Should Give a Little to Get a Lot"

  Erin Bury | Thursday, Sep 24, 2009 12:29 pm EDT

* Pay It Backward Day is brought to you by Daily Challenge. Second Cup and Silk Soy Beverage Canada are proud sponsors of Pay It Backward Day. These sponsors will be contributing a total of $5 every time a customer buys the person behind them their order for a maximum of $5000.00 Canadian per sponsor. All dollar contributions go to SickKids Foundation. This offer is available on September 30th, 2009 in participating Second Cup locations in Ontario. © 2009 WhiteWave Foods.